William B. Cyr sold $3M of FRPT stock

William B. Cyr, Chief Executive Officer of Freshpet, Inc. (FRPT), sold 39,664 shares of FRPT stock worth $3M, per an SEC Form 4 filed Aug 28, 2026.

The sale was pre-arranged (a 10b5-1 plan or an option exercise), not a fresh decision.

The trade happened on Aug 26, 2026, 2 days before it was made public.

FRPT has moved -14.0% since the trade date, from $74.89 to $64.39 (Nov 6, 2026 close).