Salesforce agrees to buy Braze at $47.50 cash per share
Salesforce (CRM) agreed to acquire customer-engagement platform Braze (BRZE) for approximately $5.66 billion in enterprise value, Salesforce announced on October 20. Holders of Braze Class A common stock would receive $47.50 cash per share.[1]
Conditions and outlook
The transaction is expected to close in Salesforce’s fiscal year 2028, subject to customary conditions, including Braze shareholder approval and required regulatory approvals.[1]
Salesforce anticipates no change to its FY27 guidance. It has not issued FY28 guidance and is not updating long-term targets.[1]
Why it matters for shareholders
Analysis.Salesforce expects Braze’s real-time engagement and AI decisioning tools to complement its platform. For CRM shareholders, integration and the value created by that combination will matter more than the strategic promise alone.[1]
Analysis.For Braze shareholders, the agreement establishes a cash consideration, but payment depends on the transaction closing. Enterprise value describes the overall deal value and should not be confused with the per-share cash entitlement.[1]
Sources
- 1.Salesforce original announcement, October 20, 2026Oct 20, 2026
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