Salesforce agrees to buy Braze at $47.50 cash per share
Salesforce
Salesforce (CRM) agreed to acquire customer-engagement platform Braze (BRZE) for approximately $5.66 billion in enterprise value, Salesforce announced on October 20. Holders of Braze Class A common stock would receive $47.50 cash per share.[1]
Conditions and outlook
The transaction is expected to close in Salesforce’s fiscal year 2028, subject to customary conditions, including Braze shareholder approval and required regulatory approvals.[1]
Salesforce anticipates no change to its FY27 guidance. It has not issued FY28 guidance and is not updating long-term targets.[1]
Why it matters for shareholders
Salesforce expects Braze’s real-time engagement and AI decisioning tools to complement its platform. For CRM shareholders, integration and the value created by that combination will matter more than the strategic promise alone.[1]
For Braze shareholders, the agreement establishes a cash consideration, but payment depends on the transaction closing. Enterprise value describes the overall deal value and should not be confused with the per-share cash entitlement.[1]
CRM insider trading activity
In open-market trades dated in the last 90 days, 1 insider bought $999K and 1 insider sold $1.2M, per Form 4 filings.
- Craig Conway (Director) sold 4,500 shares for $1.2M, last filed Sep 4.
- David Blair Kirk (Director) bought 4,176 shares for $999K, last filed Sep 21.
Get CRM alerts
Set a CRM price alert, or get one when a fund, insider or politician you follow trades.
CRM 13F fund activity
In 13F filings for the quarter ended Jun 30, 2026, 14 funds we track made a large change in CRM: 8 opened a position or grew one by half or more, and 6 cut one by half or more, 2 of them selling out completely.
- Jpmorgan Chase & Co added 5,419,231 shares.
- Qube Research & Technologies Ltd added 3,345,639 shares.
- Susquehanna International Group, LLP added 3,134,039 shares.
- Aqr Capital Management LLC cut 1,828,206 shares.
- Marshall Wace, LLP added 1,478,610 shares.
CRM Congress trades
1 member of Congress reported 1 trade in CRM dated in the last 180 days: 1 purchase and 0 sales. Congress reports a value range, not an exact amount.
- Rep. Maria Elvira Salazar (R) bought $15K-$50K on Jun 2, filed Jul 7.
