Overview
Smart money at a glance
Filings to Oct 12, 2026Net selling: insiders sold $110.5M and bought $0 on the open market in 90 days (SEC Form 4). Congress: no trades disclosed in 180 days.
- Company insidersSEC Form 4, last 90 days
- -$110.5M netNet selling
- CongressSTOCK Act, last 180 days
- NoneNo trades disclosed
- Big fundsSEC 13F, quarter ended Jun 30, 2026
- 0 added, 8 cutMore cutting
- Federal contractsUSAspending.gov, last 12 months
- 3 awardsAwards on record
Market overview
Fundamentals Oct 12- 52-wk high
- $235.80
- 52-wk low
- $156.16
- Prev close
- $162.74
- Mkt cap
- $32.70B
- P/E
- 22.2x
- Fwd P/E
- 17.8x
- Beta
- 0.09
- Div yield
- 3.47%
- P/S
- 2.7x
- P/B
- 7.4x
- Profit margin
- +12.2%
- Op margin
- +23.1%
- ROE
- +32.8%
What do analysts expect?
Analyst target and ratings are on paid plans
See the 12-month consensus target and the buy/hold/sell rating split.
Unlock the full resultsQuestions about HSY filings
Are insiders buying or selling Hershey Co (HSY) stock?
Net selling: insiders sold $110.5M and bought $0 of HSY stock on the open market in the 90 days to Oct 12, 2026, according to SEC Form 4 filings. $110.5M of the sales were made under pre-set Rule 10b5-1 trading plans. The largest was Hershey Trust Co Trustee In Trust For Milton Hershey School (10% owner), who sold $110M. The latest filing was on Oct 9, 2026.
Which members of Congress have traded HSY recently?
None. No member of Congress disclosed a HSY trade with a trade date in the last 180 days, according to House and Senate STOCK Act filings.
How current is this HSY smart-money data?
This summary uses filings available on Oct 12, 2026. Insiders must report trades to the SEC within 2 business days, members of Congress have up to 45 days to disclose a trade, and funds file 13F holdings up to 45 days after each quarter ends, so the latest moves may not be public yet.
Smart money
8 funds hold a position and insiders have been net selling.
What funds are doing
Sells/Trims (3)
- TS

Two Sigma
$402.7M
trimmed
- QR

Qube Research
$109.3M
trimmed
- CI

Citadel
$87.8M
trimmed
What insiders are doing
What Congress is doing
How top traders are positioned
No tracked top-trader positions in HSY right now.
Live Hyperliquid positioning - not every stock is covered
Activist stakes, short interest & more
Earnings
Earnings came in 33.1% above what analysts expected.
Last report
Jul 30, 2026
Financial period
Q2
Adjusted EPS
$1.43 expected
Revenue
No reported revenue on record
At a glance
Previous reports
All values in USD| Period ending | Reported | EPS / estimate | EPS surprise | Revenue / estimate | Rev. surprise |
|---|---|---|---|---|---|
| Jun 30, 2026 | Jul 30, 2026 | $1.90 / $1.43Yahoo Finance | +33.09% beat | Unavailable | Unavailable |
| Mar 31, 2026 | Apr 30, 2026 | $2.35 / $2.04Yahoo Finance | +14.93% beat | Unavailable | Unavailable |
| Dec 31, 2025 | Feb 5, 2026 | $1.71 / $1.40Yahoo Finance | +21.77% beat | Unavailable | Unavailable |
| Sep 30, 2025 | Oct 30, 2025 | $1.30 / $1.06Yahoo Finance | +22.22% beat | Unavailable | Unavailable |
| Jun 30, 2025 | Jul 30, 2025 | $1.21 / $1.00Alpha Vantage | +21.00% beat | Unavailable | Unavailable |
| Mar 31, 2025 | May 1, 2025 | $2.09 / $1.93Alpha Vantage | +8.29% beat | Unavailable | Unavailable |
| Dec 31, 2024 | Feb 6, 2025 | $2.69 / $2.38Alpha Vantage | +13.03% beat | Unavailable | Unavailable |
| Sep 30, 2024 | Nov 7, 2024 | $2.34 / $2.55Alpha Vantage | -8.24% miss | Unavailable | Unavailable |
EPS uses Yahoo Finance where available, then Alpha Vantage or verified release comparisons. Revenue uses company releases and saved estimates.
Reports Oct 29, 2026, in 17 days
Estimates as of Oct 12, 2026
EPS expected
$2.04 to $2.23
Revenue expected
15 analysts
Last 30 days
Analysts cutting estimates
Financials
What it sold, what it cost, what was left.
| USD | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|
| What came in | ||||
| Revenue | $3.18B | $3.09B | $3.10B | $2.79B |
| Cost of what it sold | $2.18B | $1.95B | $1.88B | $1.52B |
| Gross profit | $1.00B | $1.14B | $1.22B | $1.26B |
| What it spent | ||||
| Sales and admin | $600.5M | $698.1M | $576.0M | $620.6M |
| Other operating costs | -$6.0M | — | $6.0M | — |
| Total operating expenses | $594.6M | $699.9M | $582.0M | $620.7M |
| What was left | ||||
| Operating profit | $410.0M | $444.9M | $640.7M | $642.6M |
| Interest on debt | $51.5M | $57.7M | $49.8M | $55.8M |
| Profit before tax | $371.9M | $369.5M | $592.7M | $588.3M |
| Tax | $95.6M | $49.5M | $157.6M | $130.6M |
| Net profit | $276.3M | $320.0M | $435.1M | $457.7M |
| EBITDA | $551.2M | $513.1M | $775.5M | $774.3M |
Technicals
Price structure
This stock is under pressure.
Trend
Under pressure
0 / 100
RSI 14
20D volatility
52-week range
20D support
20D resistance
Returns
Price vs moving averages
Volume pace
News
What the news says
Coverage is bullish
How Hershey, e.l.f. Beauty and LinkedIn Build and Keep Credibility
Leans bullishOct 10Despite Lawsuit Victory, Hershey Changes Packaging for Reese’s Peanut Butter Pumpkins
NeutralOct 962,730 Hershey Company (The) $HSY Shares Acquired by Douglas Lane & Associates LLC
Leans bullishOct 9The Hershey Company Stock 12‑Month Price Target Cut to $201.63, Implies 24% Upside
Leans bullishOct 9Third-quarter results are set for Oct. 29. Hershey's analyst call starts at 8:30 a.m. ET.
NeutralOct 9Hershey Adds 'Carving not on Actual Product' Disclaimer to Reese's Peanut Butter Pumpkins After Lawsuit
NeutralOct 9Kraft Heinz (KHC) Lifted Its Guidance, Is It Still A Bargain?
NeutralOct 9The Best Hershey's 2026 Halloween Candy Is A Peanut Butter Powerhouse
BullishOct 8