Overview
Smart money at a glance
Filings to Oct 5, 2026Net buying: insiders sold $81K and bought $1.4M on the open market in 90 days (SEC Form 4). Congress: no trades disclosed in 180 days.
- Company insidersSEC Form 4, last 90 days
- +$1.4M netNet buying
- CongressSTOCK Act, last 180 days
- NoneNo trades disclosed
- Big fundsSEC 13F, latest quarter
- NoneNo large changes
- Federal contractsUSAspending.gov, last 12 months
- No awardsNone on record
Market overview
Fundamentals Oct 5- Open
- $24.99
- 52-wk high
- $28.66
- High
- $25.08
- 52-wk low
- $16.84
- Low
- $24.47
- Prev close
- $24.83
- Mkt cap
- $2.55B
- P/E
- 13.8x
- Volume
- 1.71M
- Fwd P/E
- 12.3x
- Beta
- 1.30
- Div yield
- 2.96%
- P/S
- 0.6x
- P/B
- 0.9x
- Profit margin
- +4.8%
- Op margin
- +5.6%
- ROE
- +6.1%
What do analysts expect?
Analyst target and ratings are on paid plans
See the 12-month consensus target and the buy/hold/sell rating split.
Unlock the full resultsQuestions about HOG filings
Are insiders buying or selling Harley-Davidson Inc (HOG) stock?
Net buying: insiders sold $81K and bought $1.4M of HOG stock on the open market in the 90 days to Oct 5, 2026, according to SEC Form 4 filings. $81K of the sales were made under pre-set Rule 10b5-1 trading plans. The largest was Nova, Daniel J (Director), who bought $983K. The latest filing was on Sep 2, 2026.
Which members of Congress have traded HOG recently?
None. No member of Congress disclosed a HOG trade with a trade date in the last 180 days, according to House and Senate STOCK Act filings.
How current is this HOG smart-money data?
This summary uses filings available on Oct 5, 2026. Insiders must report trades to the SEC within 2 business days, members of Congress have up to 45 days to disclose a trade, and funds file 13F holdings up to 45 days after each quarter ends, so the latest moves may not be public yet.
Smart money
Insiders have been net selling.
What insiders are doing
Buys (2)
- LG
Littleton Gayle
$198K
bought
- SA
Starrs Artie
$259K
bought
Sells (1)
- RJ
Root Jonathan R
$43K
sold
What Congress is doing
Buys (2)
Sells (1)
How top traders are positioned
No tracked top-trader positions in HOG right now.
Live Hyperliquid positioning - not every stock is covered
Earnings
Earnings came in 21.0% above what analysts expected.
Last report
Jul 23, 2026
Period ending
Jun 30, 2026
Earnings per share
$0.62 expected
Revenue
No reported revenue on record
Previous reports
All values in USD| Period ending | Reported | EPS / estimate | EPS surprise | Revenue / estimate | Rev. surprise |
|---|---|---|---|---|---|
| Jun 30, 2026 | Jul 23, 2026 | $0.75 / $0.62Alpha Vantage | +20.97% beat | Unavailable | Unavailable |
| Mar 31, 2026 | May 5, 2026 | $0.22 / $0.23Alpha Vantage | -4.35% miss | Unavailable | Unavailable |
| Dec 31, 2025 | Feb 10, 2026 | -$2.44 / -$1.06Alpha Vantage | -130.19% miss | Unavailable | Unavailable |
| Sep 30, 2025 | Nov 4, 2025 | $3.10 / $1.64Alpha Vantage | +89.02% beat | Unavailable | Unavailable |
| Jun 30, 2025 | Jul 30, 2025 | $0.88 / $0.93Alpha Vantage | -5.38% miss | Unavailable | Unavailable |
| Mar 31, 2025 | May 1, 2025 | $1.07 / $0.77Alpha Vantage | +38.96% beat | Unavailable | Unavailable |
| Dec 31, 2024 | Feb 5, 2025 | -$0.93 / -$0.65Alpha Vantage | -43.08% miss | Unavailable | Unavailable |
| Sep 30, 2024 | Oct 24, 2024 | $0.91 / $0.81Alpha Vantage | +12.35% beat | Unavailable | Unavailable |
EPS uses Yahoo Finance where available, then Alpha Vantage or verified release comparisons. Revenue uses company releases and saved estimates.
Reports Nov 3, 2026, in 29 days
Financials
What it sold, what it cost, what was left.
| USD | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|
| What came in | ||||
| Revenue | $1.34B | $496.2M | $1.17B | $1.10B |
| Cost of what it sold | $868.4M | $609.4M | $826.2M | $826.2M |
| Gross profit | $472.3M | -$113.3M | $346.4M | $277.2M |
| What it spent | ||||
| Sales and admin | $292.9M | $247.8M | $302.5M | $296.9M |
| Other operating costs | -$299.3M | — | — | -$65.1M |
| Total operating expenses | -$6.4M | $247.8M | $300.5M | $231.8M |
| What was left | ||||
| Operating profit | $478.7M | -$361.1M | $45.9M | $45.4M |
| Interest on debt | $10.1M | $7.9M | $3.5M | $10.7M |
| Profit before tax | $491.5M | -$341.0M | $42.1M | $95.3M |
| Tax | $116.4M | -$58.5M | $18.0M | $16.3M |
| Net profit | $377.4M | -$279.3M | $24.8M | $79.0M |
| EBITDA | $545.9M | -$287.1M | $89.8M | $1.5M |
Technicals
Price structure
This stock is under pressure, and looks oversold after a sharp drop.
Trend
Under pressure
25 / 100
RSI 14
20D volatility
52-week range
20D support
20D resistance
Returns
Price vs moving averages
Volume pace