Overview
Smart money at a glance
Filings to Sep 26, 2026Net selling: insiders sold $17.2M and bought $0 on the open market in 90 days (SEC Form 4). Congress: net selling of $1K to $15K in 180 days.
- Company insidersSEC Form 4, last 90 days
- -$17.2M netNet selling
- CongressSTOCK Act, last 180 days
- -$1K to -$15K netNet selling
- Big fundsSEC 13F, quarter ended Jun 30, 2026
- 22 added, 3 cutMore adding
- Federal contractsUSAspending.gov, last 12 months
- No awardsNone on record
Key stats
Fundamentals Sep 25- Open
- $157.05
- 52-wk high
- $222.95
- High
- $159.25
- 52-wk low
- $149.40
- Low
- $155.38
- Prev close
- $157.41
- Mkt cap
- $118.27B
- P/E
- 17.3x
- Volume
- 9.50M
- Fwd P/E
- 13.3x
- Beta
- 1.07
- Div yield
- 1.03%
- P/S
- 4.1x
- P/B
- 35.0x
- Profit margin
- +25.5%
- Op margin
- +34.4%
- ROE
- +225.7%
What do analysts expect?
Analyst target and ratings are on paid plans
See the 12-month consensus target and the buy/hold/sell rating split.
Unlock the full resultsQuestions about BKNG filings
Are insiders buying or selling Booking Holdings Inc (BKNG) stock?
Net selling: insiders sold $17.2M and bought $0 of BKNG stock on the open market in the 90 days to Sep 26, 2026, according to SEC Form 4 filings. $17.2M of the sales were made under pre-set Rule 10b5-1 trading plans. The largest was Millones, Peter J (Executive VP, General Counsel), who sold $10.4M. The latest filing was on Sep 16, 2026.
Which members of Congress have traded BKNG recently?
Rep. Josh Gottheimer (D) sold $1K to $15K on Jun 1, 2026, disclosed 36 days later. In total, 1 member disclosed 1 BKNG trade with trade dates in the last 180 days, filed a median 36 days after trading.
How current is this BKNG smart-money data?
This summary uses filings available on Sep 26, 2026. Insiders must report trades to the SEC within 2 business days, members of Congress have up to 45 days to disclose a trade, and funds file 13F holdings up to 45 days after each quarter ends, so the latest moves may not be public yet.
Smart money
8 funds hold a position and insiders have been net selling.
What funds are doing
What insiders are doing
What Congress is doing
Sells (1)
How top traders are positioned
No tracked top-trader positions in BKNG right now.
Live Hyperliquid positioning - not every stock is covered
Activist stakes, short interest & more
Earnings
Earnings came in 3.7% above what analysts expected.
Earnings per share
$2.45 expected
Revenue
No comparable estimate
Q3 2026 guidance
$4.00 to $6.00
No comparable estimate
Reports Oct 27, 2026, in 31 days
EPS expected
$4.27 to $4.69
Revenue expected
31 analysts
Last 30 days
Analysts cutting estimates
What the company said
Financials
What it sold, what it cost, what was left.
| USD | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|
| What came in | ||||
| Revenue | $9.01B | $6.35B | $5.53B | $7.35B |
| Cost of what it sold | $199.0M | $191.0M | — | — |
| Gross profit | $9.01B | $6.35B | $5.53B | $7.35B |
| What it spent | ||||
| Sales and admin | $1.20B | $1.13B | $993.0M | $1.12B |
| Other operating costs | $3.87B | $3.19B | $3.27B | $3.73B |
| Total operating expenses | $5.07B | $4.32B | $4.26B | $4.85B |
| What was left | ||||
| Operating profit | $3.94B | $2.03B | $1.27B | $2.50B |
| Interest on debt | $301.0M | $249.0M | $253.0M | $300.0M |
| Profit before tax | $3.47B | $1.86B | $1.40B | $2.56B |
| Tax | $721.0M | $435.0M | $316.0M | $610.0M |
| Net profit | $2.75B | $1.43B | $1.08B | $1.95B |
| EBITDA | $3.97B | $2.30B | $1.53B | $2.99B |
Technicals
Price structure
This stock is under pressure, and looks oversold after a sharp drop.
Trend
Under pressure
0 / 100
RSI 14
20D volatility
52-week range
20D support
20D resistance
Returns
Price vs moving averages
Volume pace
News
What the news says
Coverage is mixed
Tone of tracked coverage
Rollins releases replay of CEO and CFO fireside chat at J.P. Morgan conference
Leans bearishSep 23Travel Booking Stocks Tumble as Muse Threatens to Bypass Them: Expedia Falls 7%, Airbnb Drops 6%, Booking Holdings Sinks 5%
NeutralSep 23Booking CEO: Building the AI Travel Agent Isn’t the Hard Part
NeutralSep 23Expedia Group Inc Stock (EXPE) Moved Down by 7.41% on Sep 23: Facts Behind the Movement
BearishSep 23Agentic Commerce Could Hurt Booking, Intuit While Helping Meta, Microsoft, Joseph Carlson Says
BearishSep 23McDonald's Corp Stock (MCD) Moved Down by 4.28% on Sep 23: Key Drivers Unveiled
Leans bearishSep 23Groups behind mass claim against Booking.com ask judge to include U.S. parent company
Leans bearishSep 23Booking Holdings (BKNG) is Positioned to Benefit From Long-Term Travel Growth
Leans bullishSep 23
Macro
31 macro signals shaping BKNG right now
Unlock sector rotation, regime shifts, and macro event windows tied to this stock.
Unlock the full results