MAX: Nonko Eugene sold $237K of stock
By AlphaYouPublished Form 4
Nonko Eugene
Reporting filer
Nonko Eugene reported selling 23,202 shares of MediaAlpha, Inc. for about $237K ($10.21 a share on average). Form 4 filed Oct 14, 2026 lists 6 entries.
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- Disclosed
- Oct 14, 2026
Reported details
6 entries| Security | Owner | Date | Code | Action | Quantity | Price | Following holdings | Reporting delay | Filed terms and references |
|---|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Nonko Eugene | 2026-10-12 | S | Sale | 1067 | 10.1447 | 799,754 | 2 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-13 | S | Sale | 1067 | 10.122 | 798,687 | 1 day | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-14 | S | Sale | 1067 | 10.4077 | 797,620 | 0 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-12 | S | Sale | 6667 | 10.1495 | 847,883 | 2 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-13 | S | Sale | 6667 | 10.1124 | 841,216 | 1 day | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-14 | S | Sale | 6667 | 10.3732 | 834,549 | 0 days | Filed terms
|
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-12
- Code
- S
- Action
- Sale
- Quantity
- 1067
- Price
- 10.1447
- Following holdings
- 799,754
- Reporting delay
- 2 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-12
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 1067
- transaction Price Per Share: 10.1447
- id: F2
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 799754
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-13
- Code
- S
- Action
- Sale
- Quantity
- 1067
- Price
- 10.122
- Following holdings
- 798,687
- Reporting delay
- 1 day
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-13
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 1067
- transaction Price Per Share: 10.122
- id: F3
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 798687
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-14
- Code
- S
- Action
- Sale
- Quantity
- 1067
- Price
- 10.4077
- Following holdings
- 797,620
- Reporting delay
- 0 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-14
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 1067
- transaction Price Per Share: 10.4077
- id: F4
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 797620
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-12
- Code
- S
- Action
- Sale
- Quantity
- 6667
- Price
- 10.1495
- Following holdings
- 847,883
- Reporting delay
- 2 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-12
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 6667
- transaction Price Per Share: 10.1495
- id: F5
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 847883
- direct Or Indirect Ownership: I
- nature Of Ownership: By O.N.E. Holdings,LLC
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-13
- Code
- S
- Action
- Sale
- Quantity
- 6667
- Price
- 10.1124
- Following holdings
- 841,216
- Reporting delay
- 1 day
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-13
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 6667
- transaction Price Per Share: 10.1124
- id: F6
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 841216
- direct Or Indirect Ownership: I
- nature Of Ownership: By O.N.E. Holdings,LLC
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-14
- Code
- S
- Action
- Sale
- Quantity
- 6667
- Price
- 10.3732
- Following holdings
- 834,549
- Reporting delay
- 0 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-14
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 6667
- transaction Price Per Share: 10.3732
- id: F7
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 834549
- direct Or Indirect Ownership: I
- nature Of Ownership: By O.N.E. Holdings,LLC
Purchases, sales, grants and option exercises are different transactions. The reported code identifies the action; it does not establish a motive.
Filing context
- Quantities and prices are shown in the units filed. No trade value is inferred from their product.
- Nonko Eugene: Director.
- The filing reports a Rule 10b5-1 trading plan.
- F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.05 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.30 to $10.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.275 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.01 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.26 to $10.485 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Original sources
Prepared automatically from public filing data. Report a correction.