AlphaYouDSP: MADDEN LARRY discloses a sale
By AlphaYouPublished Form 4
MADDEN LARRY
Reporting filer
MADDEN LARRY reported Sale in Viant Technology Inc.: 17042 units of Class A Common Stock, dated 2026-09-16. The full Form 4 contains 2 transaction entries.
- Disclosed
- Sep 19, 2026
Reported details
2 entries| Security | Owner | Date | Code | Action | Quantity | Price | Following holdings | Reporting delay | Filed terms and references |
|---|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | MADDEN LARRY | 2026-09-16 | S | Sale | 17042 | 12.5152 | 357,313 | 3 days | Filed terms
|
| Class A Common Stock | MADDEN LARRY | 2026-09-18 | S | Sale | 14602 | 12.1035 | 342,711 | 1 day | Filed terms
|
Class A Common Stock
- Owner
- MADDEN LARRY
- Date
- 2026-09-16
- Code
- S
- Action
- Sale
- Quantity
- 17042
- Price
- 12.5152
- Following holdings
- 357,313
- Reporting delay
- 3 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-09-16
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 17042
- transaction Price Per Share: 12.5152
- id: F2
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 357313
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- MADDEN LARRY
- Date
- 2026-09-18
- Code
- S
- Action
- Sale
- Quantity
- 14602
- Price
- 12.1035
- Following holdings
- 342,711
- Reporting delay
- 1 day
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-09-18
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 14602
- transaction Price Per Share: 12.1035
- id: F3
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 342711
- direct Or Indirect Ownership: D
Purchases, sales, grants and option exercises are different transactions. The reported code identifies the action; it does not establish a motive.
Filing context
- Quantities and prices are shown in the units filed. No trade value is inferred from their product.
- MADDEN LARRY: Chief Financial Officer.
- The filing reports a Rule 10b5-1 trading plan.
- F1: Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 16, 2026.
- F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.25 to $12.71. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.00 to $12.235. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Original sources
Prepared automatically from public filing data. Report a correction.