MAX: Yi Steven sold $263K of stock
By AlphaYouPublished Form 4
Yi Steven
Reporting filer
Yi Steven reported selling 26,033 shares of MediaAlpha, Inc. for about $263K ($10.11 a share on average). Form 4 filed Oct 10, 2026 lists 2 entries.
See the price move since this trade →
- Disclosed
- Oct 10, 2026
Reported details
2 entries| Security | Owner | Date | Code | Action | Quantity | Price | Following holdings | Reporting delay | Filed terms and references |
|---|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Yi Steven | 2026-10-08 | S | Sale | 24000 | 10.0393 | 2,315,740 | 2 days | Filed terms
|
| Class A Common Stock | Yi Steven | 2026-10-09 | S | Sale | 2033 | 11.0068 | 2,313,707 | 1 day | Filed terms
|
Class A Common Stock
- Owner
- Yi Steven
- Date
- 2026-10-08
- Code
- S
- Action
- Sale
- Quantity
- 24000
- Price
- 10.0393
- Following holdings
- 2,315,740
- Reporting delay
- 2 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-08
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 24000
- transaction Price Per Share: 10.0393
- id: F2
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 2315740
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Yi Steven
- Date
- 2026-10-09
- Code
- S
- Action
- Sale
- Quantity
- 2033
- Price
- 11.0068
- Following holdings
- 2,313,707
- Reporting delay
- 1 day
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-09
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 2033
- transaction Price Per Share: 11.0068
- id: F3
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 2313707
- direct Or Indirect Ownership: D
Purchases, sales, grants and option exercises are different transactions. The reported code identifies the action; it does not establish a motive.
Filing context
- Quantities and prices are shown in the units filed. No trade value is inferred from their product.
- Yi Steven: See Remarks, Director.
- The filing reports a Rule 10b5-1 trading plan.
- F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.045 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.00 to $11.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Original sources
Prepared automatically from public filing data. Report a correction.