Eugene Nonko sold $6.9M of MediaAlpha stock
By AlphaYouPublished Form 4
Nonko Eugene
Reporting filer
Eugene Nonko reported selling 461,563 shares of MediaAlpha, Inc. for about $6.9M ($14.99 a share on average). Form 4 filed Nov 5, 2026 lists 6 entries.
See the price move since this trade →
- Disclosed
- Nov 5, 2026
Reported details
6 entries| Security | Owner | Date | Code | Action | Quantity | Price | Following holdings | Reporting delay | Filed terms and references |
|---|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Nonko Eugene | 2026-11-02 | S | Sale | 109401 | 14.7891 | 675,125 | 3 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-11-03 | S | Sale | 15022 | 14.9303 | 660,103 | 2 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-11-04 | S | Sale | 5667 | 15.2525 | 654,436 | 1 day | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-11-02 | S | Sale | 78009 | 14.7158 | 711,892 | 3 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-11-03 | S | Sale | 160185 | 15.0445 | 551,707 | 2 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-11-04 | S | Sale | 93279 | 15.3646 | 458,428 | 1 day | Filed terms
|
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-11-02
- Code
- S
- Action
- Sale
- Quantity
- 109401
- Price
- 14.7891
- Following holdings
- 675,125
- Reporting delay
- 3 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-11-02
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 109401
- transaction Price Per Share: 14.7891
- id: F2
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 675125
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-11-03
- Code
- S
- Action
- Sale
- Quantity
- 15022
- Price
- 14.9303
- Following holdings
- 660,103
- Reporting delay
- 2 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-11-03
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 15022
- transaction Price Per Share: 14.9303
- id: F3
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 660103
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-11-04
- Code
- S
- Action
- Sale
- Quantity
- 5667
- Price
- 15.2525
- Following holdings
- 654,436
- Reporting delay
- 1 day
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-11-04
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 5667
- transaction Price Per Share: 15.2525
- id: F4
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 654436
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-11-02
- Code
- S
- Action
- Sale
- Quantity
- 78009
- Price
- 14.7158
- Following holdings
- 711,892
- Reporting delay
- 3 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-11-02
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 78009
- transaction Price Per Share: 14.7158
- id: F5
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 711892
- direct Or Indirect Ownership: I
- nature Of Ownership: By O.N.E. Holdings,LLC
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-11-03
- Code
- S
- Action
- Sale
- Quantity
- 160185
- Price
- 15.0445
- Following holdings
- 551,707
- Reporting delay
- 2 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-11-03
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 160185
- transaction Price Per Share: 15.0445
- id: F6
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 551707
- direct Or Indirect Ownership: I
- nature Of Ownership: By O.N.E. Holdings,LLC
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-11-04
- Code
- S
- Action
- Sale
- Quantity
- 93279
- Price
- 15.3646
- Following holdings
- 458,428
- Reporting delay
- 1 day
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-11-04
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 93279
- transaction Price Per Share: 15.3646
- id: F7
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 458428
- direct Or Indirect Ownership: I
- nature Of Ownership: By O.N.E. Holdings,LLC
Purchases, sales, grants and option exercises are different transactions. The reported code identifies the action; it does not establish a motive.
Filing context
- Quantities and prices are shown in the units filed. No trade value is inferred from their product.
- Nonko Eugene: Director.
- The filing reports a Rule 10b5-1 trading plan.
- F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.305 to $15.09 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.615 to $15.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.12 to $15.43 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.31 to $15.09 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.615 to $15.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.01 to $15.63 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Original sources
Prepared automatically from public filing data. Report a correction.