Steven Yi sold $6.4M of MediaAlpha stock
By AlphaYouPublished Form 4
Yi Steven
Reporting filer
Steven Yi reported selling 420,000 shares of MediaAlpha, Inc. for about $6.4M ($15.12 a share on average). Form 4 filed Nov 5, 2026 lists 3 entries.
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- Disclosed
- Nov 5, 2026
Reported details
3 entries| Security | Owner | Date | Code | Action | Quantity | Price | Following holdings | Reporting delay | Filed terms and references |
|---|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Yi Steven | 2026-11-02 | S | Sale | 138806 | 14.7811 | 2,174,901 | 3 days | Filed terms
|
| Class A Common Stock | Yi Steven | 2026-11-03 | S | Sale | 130065 | 15.0548 | 2,044,836 | 2 days | Filed terms
|
| Class A Common Stock | Yi Steven | 2026-11-04 | S | Sale | 151129 | 15.4999 | 1,893,707 | 1 day | Filed terms
|
Class A Common Stock
- Owner
- Yi Steven
- Date
- 2026-11-02
- Code
- S
- Action
- Sale
- Quantity
- 138806
- Price
- 14.7811
- Following holdings
- 2,174,901
- Reporting delay
- 3 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-11-02
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 138806
- transaction Price Per Share: 14.7811
- id: F2
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 2174901
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Yi Steven
- Date
- 2026-11-03
- Code
- S
- Action
- Sale
- Quantity
- 130065
- Price
- 15.0548
- Following holdings
- 2,044,836
- Reporting delay
- 2 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-11-03
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 130065
- transaction Price Per Share: 15.0548
- id: F3
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 2044836
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Yi Steven
- Date
- 2026-11-04
- Code
- S
- Action
- Sale
- Quantity
- 151129
- Price
- 15.4999
- Following holdings
- 1,893,707
- Reporting delay
- 1 day
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-11-04
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 151129
- transaction Price Per Share: 15.4999
- id: F4
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 1893707
- direct Or Indirect Ownership: D
Purchases, sales, grants and option exercises are different transactions. The reported code identifies the action; it does not establish a motive.
Filing context
- Quantities and prices are shown in the units filed. No trade value is inferred from their product.
- Yi Steven: See Remarks, Director.
- The filing reports a Rule 10b5-1 trading plan.
- F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.295 to $15.09 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.00 to $15.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.01 to $15.96 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Original sources
Prepared automatically from public filing data. Report a correction.