Eugene Nonko sold $320K of MediaAlpha stock
By AlphaYouPublished Form 4
Nonko Eugene
Reporting filer
Eugene Nonko reported selling 27,639 shares of MediaAlpha, Inc. for about $320K ($11.57 a share on average). Form 4 filed Oct 22, 2026 lists 6 entries.
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- Disclosed
- Oct 22, 2026
Reported details
6 entries| Security | Owner | Date | Code | Action | Quantity | Price | Following holdings | Reporting delay | Filed terms and references |
|---|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Nonko Eugene | 2026-10-19 | S | Sale | 1940 | 11.3871 | 795,680 | 3 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-20 | S | Sale | 1940 | 11.6178 | 793,740 | 2 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-21 | S | Sale | 1940 | 11.6343 | 791,800 | 1 day | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-19 | S | Sale | 7273 | 11.3881 | 827,276 | 3 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-20 | S | Sale | 7273 | 11.7238 | 820,003 | 2 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-21 | S | Sale | 7273 | 11.6272 | 812,730 | 1 day | Filed terms
|
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-19
- Code
- S
- Action
- Sale
- Quantity
- 1940
- Price
- 11.3871
- Following holdings
- 795,680
- Reporting delay
- 3 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-19
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 1940
- transaction Price Per Share: 11.3871
- id: F2
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 795680
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-20
- Code
- S
- Action
- Sale
- Quantity
- 1940
- Price
- 11.6178
- Following holdings
- 793,740
- Reporting delay
- 2 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-20
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 1940
- transaction Price Per Share: 11.6178
- id: F3
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 793740
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-21
- Code
- S
- Action
- Sale
- Quantity
- 1940
- Price
- 11.6343
- Following holdings
- 791,800
- Reporting delay
- 1 day
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-21
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 1940
- transaction Price Per Share: 11.6343
- id: F4
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 791800
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-19
- Code
- S
- Action
- Sale
- Quantity
- 7273
- Price
- 11.3881
- Following holdings
- 827,276
- Reporting delay
- 3 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-19
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 7273
- transaction Price Per Share: 11.3881
- id: F5
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 827276
- direct Or Indirect Ownership: I
- nature Of Ownership: By O.N.E. Holdings,LLC
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-20
- Code
- S
- Action
- Sale
- Quantity
- 7273
- Price
- 11.7238
- Following holdings
- 820,003
- Reporting delay
- 2 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-20
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 7273
- transaction Price Per Share: 11.7238
- id: F6
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 820003
- direct Or Indirect Ownership: I
- nature Of Ownership: By O.N.E. Holdings,LLC
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-21
- Code
- S
- Action
- Sale
- Quantity
- 7273
- Price
- 11.6272
- Following holdings
- 812,730
- Reporting delay
- 1 day
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-21
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 7273
- transaction Price Per Share: 11.6272
- id: F4
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 812730
- direct Or Indirect Ownership: I
- nature Of Ownership: By O.N.E. Holdings,LLC
Purchases, sales, grants and option exercises are different transactions. The reported code identifies the action; it does not establish a motive.
Filing context
- Quantities and prices are shown in the units filed. No trade value is inferred from their product.
- Nonko Eugene: Director.
- The filing reports a Rule 10b5-1 trading plan.
- F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.23 to $11.58 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.445 to $11.91 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.59 to $11.72 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.23 to $11.59 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.40 to $11.91 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Original sources
Prepared automatically from public filing data. Report a correction.