MAX: Cramer Keith discloses a sale

By AlphaYouPublished Sep 16, 2026Form 4

Stocks in this disclosure

Reported activity

Cramer Keith

Reporting filer

Cramer Keith reported Sale in MediaAlpha, Inc.: 13000 units of Class A Common Stock, dated 2026-09-15. The full Form 4 contains 1 transaction entry.

Disclosed: Sep 16, 2026

Reported details

1 entry

All validated entries in this disclosure
Security	Owner	Date	Code	Action	Quantity	Price	Following holdings	Reporting delay	Filed terms and references
Class A Common Stock	Cramer Keith	2026-09-15	S	Sale	13000	11.494	251,303	1 day	Filed terms security Title: Class A Common Stock transaction Date: 2026-09-15 transaction Form Type: 4 transaction Code: S equity Swap Involved: 0 id: F1 transaction Shares: 13000 transaction Price Per Share: 11.494 id: F2 transaction Acquired Disposed Code: D shares Owned Following Transaction: 251303 direct Or Indirect Ownership: D

Class A Common Stock

Owner: Cramer Keith
Date: 2026-09-15
Code: S
Action: Sale
Quantity: 13000
Price: 11.494
Following holdings: 251,303
Reporting delay: 1 day
Filed terms and references: Filed terms
security Title: Class A Common Stock
transaction Date: 2026-09-15
transaction Form Type: 4
transaction Code: S
equity Swap Involved: 0
id: F1
transaction Shares: 13000
transaction Price Per Share: 11.494
id: F2
transaction Acquired Disposed Code: D
shares Owned Following Transaction: 251303
direct Or Indirect Ownership: D

Purchases, sales, grants and option exercises are different transactions. The reported code identifies the action; it does not establish a motive.

Filing context

Quantities and prices are shown in the units filed. No trade value is inferred from their product.
Cramer Keith: Chief Revenue Officer.
The filing reports a Rule 10b5-1 trading plan.
F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.40 to $11.565 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Original sources

SEC ownership filing

Prepared automatically from public filing data. Report a correction.

Security

Owner

Date

Code

Action

Quantity

Price

Following holdings

Reporting delay

Filed terms and references

Class A Common Stock

Cramer Keith

2026-09-15

Sale

13000

11.494

251,303

1 day

Filed terms

security Title: Class A Common Stock
transaction Date: 2026-09-15
transaction Form Type: 4
transaction Code: S
equity Swap Involved: 0
id: F1
transaction Shares: 13000
transaction Price Per Share: 11.494
id: F2
transaction Acquired Disposed Code: D
shares Owned Following Transaction: 251303
direct Or Indirect Ownership: D

Filing context

Quantities and prices are shown in the units filed. No trade value is inferred from their product.

Cramer Keith: Chief Revenue Officer.

The filing reports a Rule 10b5-1 trading plan.

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.40 to $11.565 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.