Eugene Nonko sold $355K of MediaAlpha stock
By AlphaYouPublished Form 4
Nonko Eugene
Reporting filer
Eugene Nonko reported selling 30,103 shares of MediaAlpha, Inc. for about $355K ($11.78 a share on average). Form 4 filed Oct 29, 2026 lists 6 entries.
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- Disclosed
- Oct 29, 2026
Reported details
6 entries| Security | Owner | Date | Code | Action | Quantity | Price | Following holdings | Reporting delay | Filed terms and references |
|---|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Nonko Eugene | 2026-10-26 | S | Sale | 1940 | 11.8286 | 789,860 | 3 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-27 | S | Sale | 3394 | 11.9212 | 786,466 | 2 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-28 | S | Sale | 1940 | 11.6293 | 784,526 | 1 day | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-26 | S | Sale | 7273 | 11.8302 | 805,457 | 3 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-27 | S | Sale | 8283 | 11.8489 | 797,174 | 2 days | Filed terms
|
| Class A Common Stock | Nonko Eugene | 2026-10-28 | S | Sale | 7273 | 11.6266 | 789,901 | 1 day | Filed terms
|
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-26
- Code
- S
- Action
- Sale
- Quantity
- 1940
- Price
- 11.8286
- Following holdings
- 789,860
- Reporting delay
- 3 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-26
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 1940
- transaction Price Per Share: 11.8286
- id: F2
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 789860
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-27
- Code
- S
- Action
- Sale
- Quantity
- 3394
- Price
- 11.9212
- Following holdings
- 786,466
- Reporting delay
- 2 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-27
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 3394
- transaction Price Per Share: 11.9212
- id: F3
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 786466
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-28
- Code
- S
- Action
- Sale
- Quantity
- 1940
- Price
- 11.6293
- Following holdings
- 784,526
- Reporting delay
- 1 day
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-28
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 1940
- transaction Price Per Share: 11.6293
- id: F4
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 784526
- direct Or Indirect Ownership: D
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-26
- Code
- S
- Action
- Sale
- Quantity
- 7273
- Price
- 11.8302
- Following holdings
- 805,457
- Reporting delay
- 3 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-26
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 7273
- transaction Price Per Share: 11.8302
- id: F5
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 805457
- direct Or Indirect Ownership: I
- nature Of Ownership: By O.N.E. Holdings,LLC
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-27
- Code
- S
- Action
- Sale
- Quantity
- 8283
- Price
- 11.8489
- Following holdings
- 797,174
- Reporting delay
- 2 days
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-27
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 8283
- transaction Price Per Share: 11.8489
- id: F6
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 797174
- direct Or Indirect Ownership: I
- nature Of Ownership: By O.N.E. Holdings,LLC
Class A Common Stock
- Owner
- Nonko Eugene
- Date
- 2026-10-28
- Code
- S
- Action
- Sale
- Quantity
- 7273
- Price
- 11.6266
- Following holdings
- 789,901
- Reporting delay
- 1 day
- Filed terms and references
Filed terms
- security Title: Class A Common Stock
- transaction Date: 2026-10-28
- transaction Form Type: 4
- transaction Code: S
- equity Swap Involved: 0
- id: F1
- transaction Shares: 7273
- transaction Price Per Share: 11.6266
- id: F7
- transaction Acquired Disposed Code: D
- shares Owned Following Transaction: 789901
- direct Or Indirect Ownership: I
- nature Of Ownership: By O.N.E. Holdings,LLC
Purchases, sales, grants and option exercises are different transactions. The reported code identifies the action; it does not establish a motive.
Filing context
- Quantities and prices are shown in the units filed. No trade value is inferred from their product.
- Nonko Eugene: Director.
- The filing reports a Rule 10b5-1 trading plan.
- F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.665 to $11.975 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.63 to $12.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.53 to $11.72 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.65 to $11.98 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.62 to $12.185 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F7: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.52 to $11.73 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Original sources
Prepared automatically from public filing data. Report a correction.