Ralph J Andretta sold $1.3M of BFH stock

Ralph J Andretta, President and CEO of Bread Financial Holdings, Inc. (BFH), sold 15,000 shares of BFH stock worth $1.3M, per an SEC Form 4 filed Jun 1, 2026.

The sale was pre-arranged (a 10b5-1 plan or an option exercise), not a fresh decision.

The trade happened on May 29, 2026, 3 days before it was made public.

BFH has moved +14.3% since the trade date, from $89.07 to $101.83 (Nov 6, 2026 close).