Matt Ehrlichman sold $9.8M of PRCH stock

Matt Ehrlichman, CEO, Chairman And Founder, 10% of Porch Group, Inc. (PRCH), sold 465,955 shares of PRCH stock worth $9.8M, per an SEC Form 4 filed Nov 6, 2026.

The sale was pre-arranged (a 10b5-1 plan or an option exercise), not a fresh decision.

The trade happened on Nov 4, 2026, 2 days before it was made public.

PRCH has moved -8.5% since the trade date, from $21.56 to $19.73 (Nov 6, 2026 close).