Matthew Ohayer sold $675K of VITL stock

Matthew Ohayer, 10% owner of Vital Farms, Inc. (VITL), sold 69,750 shares of VITL stock worth $675K, per an SEC Form 4 filed Nov 10, 2026.

The sale was pre-arranged (a 10b5-1 plan or an option exercise), not a fresh decision.

The trade happened on Nov 6, 2026, 4 days before it was made public.

VITL has moved -0.5% since the trade date, from $9.52 to $9.47 (Nov 11, 2026 close).