AlphaYouRH
Insider selling
Roger H Ballou sold $875K of Bread Financial Holdings, Inc. (BFH) stock
Roger H Ballou, Dir of Bread Financial Holdings, Inc. (BFH), sold 9,687 shares of BFH stock worth $875K, per an SEC Form 4 filed Apr 27, 2026.
It was an open-market sale.
The trade happened on Apr 24, 2026, 3 days before it was made public.
BFH has moved +19.2% since the trade date, from $86.16 to $102.69 (Sep 22, 2026 close).
- Traded
- Apr 24, 2026
- Disclosed
- Apr 27, 2026
- Filing delay
- 3 days
- Price since
- +19.2%
- Role
- Dir
- Source
- SEC Form 4
More BFH insider and Congress trades
From a public SEC Form 4, linked above. Not investment advice, and not a recommendation to buy or sell.