When a Quick "Yes" Costs You Money

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I charged $500 for a logo design. The client said yes immediately. 

That's when I knew I screwed up. No questions asked. No negotiation. No "let me think about it." Just instant agreement.

I should have felt happy. Instead, I felt sick to my stomach.

Because when someone says yes that fast, it means one thing. You left money on the table. A lot of money.

Here's what nobody tells you about pricing. The goal isn't to make everyone happy. The goal is to make some people uncomfortable.

When you price something, you're not just selling a product. You're making a statement about its value. And when you undervalue your work, you're teaching people to undervalue it too.

Think about the last time you bought something expensive. Did you treasure it more than the cheap stuff? Did you use it more carefully? Did you tell people about it?

Of course you did.

Price isn't just about money. It's about psychology. It's about positioning. It's about respect.

The client who pays you $5,000 treats you differently than the one who pays you $500. They listen to your advice.

They implement your suggestions. They don't ghost you after three emails. But here's the trap most people fall into.

They think pricing is about being fair. They think it's about covering costs plus a reasonable profit.

That's not pricing. That's accounting. Real pricing is about understanding what transformation you provide. What problem you solve. What pain you eliminate. What dream you make possible.

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The person who loses 50 pounds doesn't care if your coaching program costs $50 or $5,000. They care about fitting into their wedding dress.

The business owner who doubles their revenue doesn't negotiate over your consulting fee. They ask when you can start. The couple who saves their marriage doesn't haggle over therapy costs. They're grateful you had an opening.

Value isn't what it costs you to deliver. Value is what it's worth to them to receive. So here's your litmus test.

If everyone who hears your price says yes immediately, you're not charging enough. If everyone says no immediately, you're charging too much.

But if some people say yes enthusiastically while others walk away shaking their heads, you're in the sweet spot.

You're pricing for the people who understand value, not the people who shop for discounts. Those are your people anyway.