What Really Works in B2B Sales

PLUS: How Etsy Became an $8B Ecom Titan, Craft Your Own AI-Powered Songs

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Hey curious mind,

Here’s today’s dose to become smarter in 5 minutes:

  • The Growth Insight: What Really Works in B2B Sales

  • The AI Growth Tactic: Craft Your Own AI-Powered Songs

  • Tools to Unlock Your Peak Potential

  • Growth Case Study: How Etsy Became an $8B Ecom Titan

The Growth Insight 🌱

What Really Works in B2B Sales

Forget everything you think you know about sales. When it comes to the B2B world, the rules are completely different.

Slick copywriting tactics and sales hacks? They'll just get you laughed out of the room.

Your prospects are seasoned pros who have "seen it all" - they won't be impressed by gimmicks or high-pressure nonsense.

The key is demonstrating competence and honest expertise, not reciting scripts.

What you should do instead:

  • Focus on Problem-Solving: Clearly show how your product can solve specific problems. Get into the nuts and bolts rather than making vague promises.

  • Keep It Real: Avoid gimmicks and high-pressure tactics. You’re talking to experienced professionals who value honesty and straightforwardness.

  • Demonstrate Competence: Don’t dumb down your language. Instead, demonstrate your understanding of their industry and your product’s role within it.

    Protect Topher Grace GIF by ABC Network
  • Engage in Meaningful Conversations: Make calls interactive. Discuss real challenges and detailed solutions, not rehearsed pitches.

Simplicity combined with deep industry knowledge wins in B2B sales.

Drop the tricks, focus on genuine solutions, and watch your credibility—and your client base—grow

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The AI Growth Tactic 🖥️

Craft Your Own AI-Powered Songs!

Unleash Your Inner Musician: Create Free Songs with AI in Seconds

Have you ever wanted to make your own music, but lacked the time, skills, or resources? Well, get ready to have your mind blown, because I'm about to show you how to create professional-sounding songs, using nothing but the power of AI.

Moving The Office GIF

Here's how you can get started:

  • Head over to Suno AI and look for the "Make a Song" button in the top right corner.

  • Click that button, then hit "Create" and sign up. The best part? You get 50 free credits (that's 10 songs!) to use every single day.

  • Now, here's where the magic happens. In the "Song Description" box, simply describe the kind of song you want – anything from a catchy pop tune to an epic ballad. You can even toggle "Custom Mode" if you want to get more specific with the lyrics or music style.

  • Press "Create" and wait just a few seconds. And your brand-new, AI-generated song is ready to blow people away.

It's that easy. No musical talent required, no expensive studio equipment – just your imagination and the incredible power of AI.

Tools to Unlock Your Peak Potential 🛠️

Glowbom- Create apps with AI without any coding skillset.

Taylor- API for text classification as well as categorization

FinPlus- AI-powered financial markets research for investments

Growth Case Study 📈

How Etsy Became an $8B Ecom Titan

You know Etsy, right? That quirky little online marketplace for handmade and vintage goods? Well, get this - Etsy is pulling in over 460 million visitors every single month. And get this - they're barely spending a dime on advertising to do it.

So how did this scrappy startup founded in a Brooklyn apartment grow into an $8 billion ecommerce juggernaut? Let's dive in:

The Origins of Etsy

  • Back in 2005, a group of web designers stumbled upon a big problem - artists and makers had no good way to sell their creations online.

  • So these four guys decided to build a solution themselves, launching Etsy right from their apartment.

  • And the crazy thing? Etsy didn't have to do much marketing at all - the artists themselves became Etsy's biggest advocates, spreading the word to their friends and networks.

The Secret Sauce

  • Etsy's superpower is its ability to create a truly human, intimate shopping experience, even at massive scale.

  • They do this through three key strategies:

  1. Connection - Etsy highlights the unique stories of its sellers, making customers feel like they're supporting real people, not just a faceless corporation.

  2. Design - Etsy's creative, user-friendly site design captures the feeling of browsing a local market or craft fair, not a sterile online store.

  3. Community - Etsy's discussion forums allow buyers, sellers, and the entire community to connect, share ideas, and support each other.

Surviving Amazon (and Thriving)

  • In a world dominated by giants like Amazon, Etsy has managed to not just survive, but absolutely thrive.

  • The secret? Staying true to their mission of "keeping commerce human" - something the mega-retailers can't easily replicate.

Stay with us for your weekly dose of tech innovation, wisdom, and growth.

Until next time!