This Saturday’s dose to become smarter in 5 minutes:
Productivity/Growth Insight: Build a Website in Seconds from a Doodle
Side Hustle Idea: Become an Event Planner with AI
What’s Up with Biz-Tech: CZ Guilty, Claude Pounces
Tools to Unlock Your Peak Potential
Growth Case Study: How This Genius Disrupted India's ₹40B+ Deodorant Market
The Actionable Growth Tactic 🖥️
Build a Website in Seconds from a Doodle
This tool turns simple hand drawn doodles into functional websites in seconds. 😮
👆 Head to tldraw and just doodle a design here
🔑Obtain your OpenAI API key here by clicking “Create a new secret key“ and paste into the tool
🪄 Go to "Make Real" and watch your drawing become an actual website!
💻 If you want the code to add it elsewhere, click the button on the top right to access it
With AI transforming imagination into reality so easily, we cannot even imagine what the next generation will create.
Our crude websites built manually will look prehistoric compared to what young minds build wielding these magical AI tools!
The All-in-One, AI-Powered LinkedIn Tool
With 900M+ users, LinkedIn is definitely home to your target audience. But leveraging it to generate business results isn't easy.
Taplio helps you grow and leverage your personal brand on LinkedIn to build an audience and attract more clients and opportunities.
Create high-performing LinkedIn posts, engage with your target audience, find leads and measure all your results. Taplio has you covered.
Become an Event Planner with AI
In 2023, freelancers are charging anywhere from $100 to $300 to plan events.
With a bit of AI help, you can get your event planning side hustle started faster than you realized.
Here's a step-by-step guide to kickstarting your event empire:
☑️ Tap Into AI Ideas: Prompt ChatGPT/Claude on event themes, décor concepts, menu suggestions - let artificial imagination spark yours!
☑️ Craft Social Posts: Use AI copywriting tools like Jasper.ai to create intriguing text and graphics for your Facebook and Instagram ads.
☑️ Automate Admin: From scheduling meetings to sending invoices, Zooomr, Calendly, etc. make the busywork a breeze.
☑️ Curate Mood Boards: Create aesthetic vision boards with Canva, Adobe Spark and Pinterest to share event design ideas with clients.
☑️ Find Vendors: Apps like Dazzle connect you with local event pros instantly based on budget, guest count and more filters.
You can also use tools like Tripnotes to find places, activities, and restaurants → ask ChatGTP to outline a plan
With AI to handle the unfun logistics, you can focus on the creative aspects and relationship-building you likely enjoy most.
What’s Up with Future Tech? 🌐
CZ Guilty - Changpeng Zhao (CEO, Binance) pleads guilty to money laundering. Binance gets slammed with $4B+ fines.
ChatGPT Ships Despite Chaos - OpenAI somehow still manages to ship a flagship feature despite internal meltdown.
Claude Pounces - Sensing weakness, Claude-maker Anthropic launches 150k word analysis to lure users from ChatGPT.
Tools to Unlock Your Peak Potential 🛠️
AI Suggests 💻- Generate ready-to-use content & ideas for your business
Toasty AI🎙️- AI content creation for podcasts
How This Genius Disrupted India's ₹40B+ Deodorant Market
Meet Darshan Patel, the brains behind Fogg, the game-changing perfume that turned heads and rewrote the rules.
🤔 The Lightbulb Moment: Darshan wanted to shake things up in a market where quantity trumped quality. Indians craved more sprays in their perfume bottles, but Darshan aimed for something beyond - a perfume that wouldn't evaporate fast, ensuring longevity and reducing wastage.
⏩ Birth of Fogg: Enter Fogg - a revolutionary liquid-based perfume boasting over 800 sprays, a true game-changer in a sea of gas-based deodorants in India.
💡 Key Move - Pricing Strategy: Despite offering more sprays per bottle, Darshan strategically priced Fogg at Rs 120 (less than $1.5), aligning with the market giants like Axe and Wildstone, aiming to capture a significant 30% share from the Rs 40B Indian deodorant market.
🚀 Stepping on the Gas: Initially unnoticed, Fogg gained traction when Darshan unleashed a powerhouse campaign with the iconic tagline "Kya chal raha hai, Fogg Chal raha hai." Revenues soared, pushing Fogg to a remarkable 7% market share.
🎯 Turning the Tables: With Axe dominating, Darshan’s genius moved Fogg from just another deodorant to a gifting option at weddings and parties, challenging the sexist ad culture of competitors.
🥇 Seizing Leadership: In less than a decade, Fogg dethroned Axe, gaining a formidable 30% market share. Axe conceded and retreated to a franchise model with a mere 5% market share in India.
📈 Unstoppable Growth: Fogg expanded its product line, catering to both men and women, and became a Rs 5B+ brand. Its parent company was acquired by KKR for a staggering $1.2 billion.
🙏 Darshan Patel's Legacy: A self-taught visionary, Darshan showed the world the power of perseverance and innovation, proving that a determined underdog can outshine global giants.
The Fogg saga exemplifies:
💡 Innovation beyond the norm
👂 Listening to customers & solving their pain points
🚀 Strategic pricing tactics
🥇 Disruptive marketing strategies
📈 Sustained growth and product diversification
Fogg's journey is a testament to the prowess of Indian entrepreneurship and the potential of businesses to challenge established norms and triumph against odds.
Stay with us for your weekly dose of tech innovation, wisdom, and growth.