• Alpha You
  • Posts
  • The Secret to Management That No One Tells You

The Secret to Management That No One Tells You

Sponsored by

The truth about management isn't complicated, but it's rarely mastered. I spent years attending leadership seminars, reading management books, and collecting certificates—all searching for that elusive secret to being a great manager.

Then one day, a mentor with thirty years of experience cut through all the noise with brutal simplicity.

"You're overthinking it," she said. "Management is just four steps on repeat until retirement."

I laughed, but she wasn't joking. And after a decade of leading teams, I've realized she was absolutely right.

The Website Team Trusted by the Highest Performing Marketers

The perfect website team is reasonably priced, incredibly good at communication, highly responsive, very transparent, and actually cares about your success. If your current team falls short on any of that, we would love a chance to prove ourselves.

Most marketers have resources but rarely a true expert partner for design, development, or website management. That is where we come in. OneNine becomes your website team for as many or as few tasks as you need.

Whether you need just design, just development, or both, every OneNine client gets a dedicated project manager who keeps projects moving quickly without needing your constant oversight. We only do website design, development, and management. There are many agencies, but few can say they have been doing this for more than 13 years with a fully North American team and hundreds of active clients who trust them. We can.

Great management comes down to this cycle:

Tell them exactly what you want. Not vaguely. Not halfway. Not through hints or telepathy. Spell it out with crystal clarity. What does success look like? What's the deadline? Why does it matter? The moment people understand precisely what's expected, half your job is already done.

Show them how to do it. Don't assume they know. Even experienced people need context. Demonstrate. Guide. Transfer your knowledge. The best managers aren't gatekeepers of expertise—they're teachers who make themselves progressively unnecessary.

Check in to ensure they're on track. Not to micromanage, but to catch problems early. A five-minute conversation on day two can prevent a disaster on day ten. The right check-ins feel like support, not surveillance.

Give honest feedback on the outcome. Not just praise. Not just criticism. Real, balanced perspective on what worked, what didn't, and why it matters. People can't grow in the dark. That's it.

Four steps, endlessly repeated. What's fascinating is how many managers skip at least one step. They'll assign work without clear expectations, never demonstrate the process, disappear until the deadline, or avoid difficult feedback conversations entirely.

The magic isn't in knowing these steps—it's in having the discipline to execute all four consistently, even when it's uncomfortable. This isn't glamorous.

It won't make for an inspiring TED talk. But it works, relentlessly, across industries and generations.

The simplest truths are often the hardest to accept: great management isn't about complexity—it's about commitment to the basics.