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- The Power of Single Focus: Your Business's First Employee Is You
The Power of Single Focus: Your Business's First Employee Is You
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When you start a business, something fascinating happens. You become both the boss and the only reliable worker.
Think about this for a moment: Would you ever walk up to your best employee and say, "Hey, I need you to juggle these four completely different projects at once and see which one sticks"?
Of course not. That's a recipe for burnout and mediocrity across the board. Yet so many of us do exactly this to ourselves when starting something new. I watched a friend launch his consulting business last year.
Monday, he was building a website. Tuesday, designing business cards. Wednesday, creating a podcast.
Thursday, writing an ebook. Friday, developing a course. By the following week, he had five half-finished projects and zero clients.
Meanwhile, another friend focused solely on cold outreach for three straight weeks. Nothing else. She landed three clients before even having business cards or a proper website.
The difference? Focus.
When you scatter your attention across multiple projects, you're essentially part-timing your own business. You become the overwhelmed employee working under a chaotic boss—who also happens to be you.
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Your mental energy isn't infinite. It's more like a phone battery that drains faster when multiple apps run simultaneously. Each time you switch between tasks, you lose momentum, clarity, and the deep thinking needed to solve complex problems.
The most successful founders I know all share one trait: they became obsessively good at one thing before expanding. They didn't try to be everywhere—they tried to be exceptional somewhere.
This isn't about moving slowly. It's about moving deliberately. When you're the only solid employee in your business, your focus becomes your most valuable asset. Protect it accordingly.
Give yourself the gift of singular focus—the same consideration you would extend to your best team member.
What one thing, if mastered completely, would move your business forward right now?
That's where your only employee should be working.