The Hidden Power of AI: How Large Language Models Are Creating New Worlds

In partnership with

Big language models are doing something incredible that we didn't expect. They're creating brand new things.

Here's what's happening: when an AI gets large enough, it starts showing behaviors no one programmed it to have. This "emergence" isn't magic—it's what happens when systems reach a certain complexity.

Think about what you're doing right now. You're having a conversation with AI. You're steering it, challenging it, giving it direction. And in that back-and-forth, something remarkable occurs.

The AI takes concepts it already knows, combines them in ways it's never tried before, and—guided by your questions—creates something truly new.

Code that has never existed. Ideas that weren't in its training data.

I watched a developer ask an AI to build a specific app feature that didn't exist anywhere online.

Not in GitHub repositories, not in documentation. The AI created functioning code on the spot by connecting programming concepts it understood with the specific problem at hand.

This isn't just automated copying. It's computational creativity. A musician recently asked an AI to help compose in a style blending two obscure genres.

The AI didn't regurgitate existing music—it created new melodic patterns by understanding the underlying structures of both genres and merging them.

Use AI as Your Personal Assistant’

Ready to save precious time and let AI do the heavy lifting?

Save time and simplify your unique workflow with HubSpot’s highly anticipated AI Playbook—your guide to smarter processes and effortless productivity.

Download the free guide today.

What makes this so powerful isn't just that AI can combine ideas—it's that it can do so while maintaining a continuous conversation with you, refining and improving based on your feedback.

The most exciting part? We're just at the beginning. The same emergence that surprised AI researchers is now happening in creative fields, in programming, in design, in business strategy.

For years, we thought computers could only ever follow explicit instructions. Now they're helping us explore possibilities we wouldn't have considered on our own.

This isn't about AI replacing human creativity. It's about a new kind of collaboration—one where AI helps us overcome our own mental blocks and biases, allowing us to create things neither of us could make alone.

The next time you're stuck on a problem, remember: you now have a partner that can help you think differently.

Not by following rigid commands, but by genuinely participating in the creative process. That's the real breakthrough. And it's already changing how we invent the future.