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Stop Planning, Start Validating

June 19, 2025

In partnership with

Most people get stuck in the 'perfect idea' trap. They write exhaustive business plans. They overthink every tiny detail. They polish and re-polish until the spark dies. They never launch.

I went a different route.

I stumbled upon a simple domain name, available for just ten bucks – the kind of impulse buy you barely notice.

But here's the kicker: the concept behind that domain hinted at a real, existing need. Thousands of people were typing very specific phrases into search engines every month, actively looking for a solution like the one this domain suggested.

Most would have paused there. Researched for weeks. Dived into competitor analysis. Built detailed spreadsheets. Convinced themselves they needed more data before doing anything.

I bought the domain that afternoon.

Then, I did something many entrepreneurs believe is impossible: I built a complete business validation test in under 24 hours.

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I used a simple AI-powered tool to whip up a landing page. No coding, no design degree needed – just a quick way to turn a rough idea into a presentable webpage in minutes. For the signup form, I grabbed a free, straightforward tool that integrated instantly.

Then came the moment of truth. I launched a small, targeted ad campaign, aiming it squarely at the people searching for those specific phrases. Real money, however little. Real traffic. Real human beings clicking through to see what I'd put together.

Within hours, the data started flowing in. Real humans were visiting my bare-bones site. Some were curious enough to sign up. Others clicked away. But I learned something vital – something most entrepreneurs only discover after sinking months, or even years, and far more money.

I knew if people actually wanted what I was offering.

No focus groups. No surveys asking hypothetical "would you?" questions. No polite, but ultimately meaningless, feedback from friends and family.

Just raw, unfiltered market validation from strangers spending their own precious time and attention.

This isn't about the specific niche I tested. This is about speed demolishing uncertainty.

While others debate, plan, and endlessly perfect, the market is already telling you everything you need to know. You just have to create a channel to listen, and listen fast.

The best business validation isn't a 50-page plan. It's launching something real, however minimal, and seeing what the world actually does.

Twenty-four hours. Less than the cost of a takeout meal. Real answers.

The question isn't whether your grand idea will eventually work. The question is: how quickly can you find out if it's even worth pursuing?