Sell Smarter: Increase Your Conversions

Hey curious mind,

Here’s today’s dose to become smarter in 5 minutes:

• The Growth Insight: Sell Smarter - Increase Your Conversions

• The AI Growth Tactic: The Free AI Prompts Goldmine

• What’s Up with Tech: Chip Wars Escalate, Wall Street's Crypto Craze

• Tools to Unlock Your Peak Potential

The Growth Insight 🌱

Sell Smarter: Increase Your Conversions

Attention, marketers! Are you unknowingly driving away potential customers with information overload?

It's a real phenomenon called Cognitive Load Theory, and understanding the psychology behind it can be a game-changer.

Here's how to apply it and boost your sales:

• Keep it Simple: Our brains have limited bandwidth. When bombarded with too much info, we forget key details and make poor decisions.

• Use Chunking: Organize products/services into logical themes or categories. For example:

• LEGO chunks their massive collection into specific themes, making it easier to browse.

• Online stores let you filter products by type, price, etc., reducing cognitive overload.

  

• Harness Visuals: Images are processed 60,000 times faster than text! Use icons/graphics to simplify complex info, like:

  • GoPro uses visuals to explain technical camera features.

  • Infographics break down complicated topics into easy-to-digest visuals.

• Make it Scannable: Break up dense text with headers, bullets, and white space for easy scanning, like this bullet point!

Remember, simplicity sells. By streamlining the buying experience and making complex topics easy to understand, you'll keep buyers engaged and boost revenue.

The AI Growth Tactic 🖥️

The Free AI Prompts Goldmine - My Fav!

Perfecting your prompts is the make-or-break secret to unlocking AI's full potential

Get ready to unlock a treasure trove of AI awesomeness — Anthropic's free prompt library!

This library is packed with hundreds of ready-to-use prompts for Claude, my go-to AI assistant.

Here's how to dive into this prompt paradise:

• Step 1: Visit Claude's Prompt Library — it's like a candy store, but for AI prompts.

• Step 2: Browse and choose the prompt that tickles your fancy. My top picks? Website Wizard, Excel Expert, and Lesson Planner.

• Step 3: These prompts work best when you combine a System Prompt (think: setting the stage) and a User Prompt (your cue to the AI).

• Not sure about System Prompts? No worries! They're like custom instructions for ChatGPT.

• To access the System Prompts, you'll need to copy and paste the prompts from the library into the Claude API Console.

What’s Up with Tech? 🌐

AI Arms Race: Abu Dhabi's $100Bn AI investment firm set to shake up the industry.

Chip Wars Escalate: China raises $27Bn to counter US semiconductor blockade.

India's AI Ambitions: World's most populous nation invests $1.25Bn in LLM projects.

Wall Street's Crypto Craze: Larry Fink (CEO, BlackRock) eyes $10T tokenization play, starting with Bitcoin ETFs.

Tools to Unlock Your Peak Potential 🛠️

🎨 3D AI Studio- Generate custom 3D models without any experience

🔧 Bardeen- A no-code automation tool to enhance productivity

📧 Superhuman- The fastest email experience with AI features