This Saturday’s dose to become smarter in 5 minutes:
The AI Growth Tactic: Level Up Your Job Hunt with AI
The Growth Insight: Normalize the Weird or Weird the Normal
What’s Up with Tech: Google Launches Gemini, Bitcoin Crosses $40K, GTA VI hype
Tools to Unlock Your Peak Potential
Growth Case Study: Domino's Insane Growth Tactics
Level Up Your Job Hunt with AI
Whether you’re looking for a new role or just want to update your resume or LinkedIn profile, ChatGPT can be your go-to recruiter to increase your odds of being noticed by potential employers.
No Resume: If you don’t have a resume ready, try this prompt to get one started.
Provide ChatGPT with the relevant details, and replace bracketed areas with your own background:
"I am a [data analyst] with  years experience in [analytics at SaaS firms]. Write a comprehensive 1 page resume tailored for [an analytics manager] highlighting my relevant qualifications. Highlight the key roles and impact of my work wherever possible"
This is a good starting point, you can edit and insert the actual data points to showcase the impact you’ve had at your previous stints.
Upgrade Existing Resume: Upload an image of your resume/LinkedIn profile to ChatGPT.
If you have a specific job you are applying to, include the job description as well to tailor outputs directly to the specific role.
“I am a [senior data analyst] applying for [analytics manager] at [Microsoft]. Attached is my current resume, and a job description of the role I’m applying for. You are an expert hiring manager — provide detailed feedback on my resume, optimizing it for the role I wish to apply for.”
This will optimize your resume in no time for the role you wish to get into!
Building an iconic brand may not be as hard as you think. With Scott Galloway’s Brand Strategy sprint, you’ll get an unfair advantage over your competition.
In this sprint, Scott breaks down practical insights from companies like Apple, Nike, & Uber to help you apply the same frameworks to your own brand.
For 30 days only, you can get The Brand Strategy sprint, normally $179, for FREE, when you use the discount code: SCOTT100.
Normalize the Weird or Weird the Normal
If you want to compete in an existing category, you’re playing on the same level. You’re competing for the same features and ultimately, the same price.
You need to find new market space. To do this, you’ll either have to normalize things or weird them.
For example, staying in strangers’ homes was a weird concept when it first came out, but now it’s a huge business.
Here’s how to normalize things: Make things safe and familiar.
For example, you can offer full insurance for staying in someone else’s place.
Push into a category that people already know about.
To weird things, you can tweak them a bit.
For example, if you’re selling a normal product, you can put your chips inside a tube (Pringles) to make it more interesting.
In short, you have to be different.
Google Gemini: Google's AI model Gemini is multimodal with text capabilities matching GPT-4.
AI Chips: Google announces powerful AI chips.
Apple’s Byte: Apple joins the AI party with its release of an AI model framework.
Bitcoin’s Rally: Bitcoin crosses the $40K mark, raising expectations of a crypto bull market.
Record Broken: GTA VI breaks MrBeast’s record for most YouTube views in 24 hours, racking over 85 Mn views.
Tools to Unlock Your Peak Potential 🛠️
🧑💻 Never Jobless- Maximize your chances of getting interview calls with AI-powered LinkedIn messaging
⚡ Notion AI- Your notes, on steroids. Unleash the potential of AI, inside Notion
💻 Browse AI- Train a bot in minutes to extract and monitor data from any site
Domino's Tactics that Got Them 3500%+ Return on Spend
Here are 3 unique campaigns that gave Domino’s super high returns and recall.
1. In 2015, Twitter users could place a Domino's pizza order by tweeting a 🍕 emoji.
Domino’s then rolled out the "AnyWare" Campaign, enabling orders through voice/messaging platforms like Facebook Messenger, Instagram DM, and WhatsApp post their remarkable success with the twitter campaign.
💡𝐋𝐞𝐬𝐬𝐨𝐧: 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐬𝐮𝐩𝐞𝐫 𝐟𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐥𝐞𝐬𝐬 𝐟𝐨𝐫 𝐮𝐬𝐞𝐫𝐬 𝐭𝐨 𝐛𝐮𝐲 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮
2. On Valentine’s Day 2018, Domino’s aimed to join the Tinder buzz.
They introduced the "Don Juan Bot" on Tinder—a special profile users could match with. It offered fun pickup lines and assisted in pizza orders.
This campaign resulted in Domino’s achieving an incredible 35x return on their ad spend.
💡𝐋𝐞𝐬𝐬𝐨𝐧: 𝐑𝐢𝐝𝐞 𝐨𝐧 𝐭𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐟𝐮𝐧
3. In 2018, Domino’s also launched "Paving For Pizza," allocating $100K to fix potholes in cities at ZERO cost.
The CEO showcased how potholes affected pizza delivery, then announced fixing potholes in the most-nominated cities. Within a week, Domino’s got 35K+ social media mentions and appeared on 37+ news channels.
💡𝐋𝐞𝐬𝐬𝐨𝐧: 𝐎𝐟𝐟𝐞𝐫 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐨𝐟 𝐯𝐚𝐥𝐮𝐞 𝐟𝐨𝐫 𝐟𝐫𝐞𝐞 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐚𝐬𝐤 𝐭𝐨 𝐛𝐮𝐲
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