Level Up Your Job Hunt with AI

PLUS: Google Launches Gemini, Bitcoin Crosses $40K, Domino's Insane Marketing Tactics

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Hey curious mind,

This Saturdayโ€™s dose to become smarter in 5 minutes:

  • The AI Growth Tactic: Level Up Your Job Hunt with AI

  • The Growth Insight: Normalize the Weird or Weird the Normal

  • Whatโ€™s Up with Tech: Google Launches Gemini, Bitcoin Crosses $40K, GTA VI hype

  • Tools to Unlock Your Peak Potential

  • Growth Case Study: Domino's Insane Growth Tactics

The AI Growth Tactic ๐Ÿ–ฅ๏ธ

Level Up Your Job Hunt with AI

Whether youโ€™re looking for a new role or just want to update your resume or LinkedIn profile, ChatGPT can be your go-to recruiter to increase your odds of being noticed by potential employers.

work flow

No Resume: If you donโ€™t have a resume ready, try this prompt to get one started.

Provide ChatGPT with the relevant details, and replace bracketed areas with your own background:

Prompt: "I am a [data analyst] with [6] years experience in [analytics at SaaS firms]. Write a comprehensive 1 page resume tailored for [an analytics manager] highlighting my relevant qualifications. Highlight the key roles and impact of my work wherever possible"

This is a good starting point, you can edit and insert the actual data points to showcase the impact youโ€™ve had at your previous stints.

Upgrade Existing Resume: Upload an image of your resume/LinkedIn profile to ChatGPT.

If you have a specific job you are applying to, include the job description as well to tailor outputs directly to the specific role.

Prompt: โ€œI am a [senior data analyst] applying for [analytics manager] at [Microsoft]. Attached is my current resume, and a job description of the role Iโ€™m applying for. You are an expert hiring manager โ€” provide detailed feedback on my resume, optimizing it for the role I wish to apply for.โ€

This will optimize your resume in no time for the role you wish to get into!

Building an iconic brand may not be as hard as you think. With Scott Gallowayโ€™s Brand Strategy sprint, youโ€™ll get an unfair advantage over your competition.

In this sprint, Scott breaks down practical insights from companies like Apple, Nike, & Uber to help you apply the same frameworks to your own brand.

For 30 days only, you can get The Brand Strategy sprint, normally $179, for FREE, when you use the discount code: SCOTT100.

The Growth Insight ๐ŸŒฑ

Normalize the Weird or Weird the Normal

Insight from No Bullsh*t Strategy by Alex Smith

If you want to compete in an existing category, youโ€™re playing on the same level. Youโ€™re competing for the same features and ultimately, the same price.

You need to find new market space. To do this, youโ€™ll either have to normalize things or weird them.

James Caan Elf GIF

Normalizing the Weird

For example, staying in strangersโ€™ homes was a weird concept when it first came out, but now itโ€™s a huge business.

Hereโ€™s how to normalize things: Make things safe and familiar.

For example, you can offer full insurance for staying in someone elseโ€™s place.

Push into a category that people already know about.

Weirding the Normal

To weird things, you can tweak them a bit.

For example, if youโ€™re selling a normal product, you can put your chips inside a tube (Pringles) to make it more interesting.

In short, you have to be different.

Whatโ€™s Up with Tech? ๐ŸŒ

  • Google Gemini: Google's AI model Gemini is multimodal with text capabilities matching GPT-4.

  • AI Chips: Google announces powerful AI chips.

  • Appleโ€™s Byte: Apple joins the AI party with its release of an AI model framework.

  • Bitcoinโ€™s Rally: Bitcoin crosses the $40K mark, raising expectations of a crypto bull market.

  • Record Broken: GTA VI breaks MrBeastโ€™s record for most YouTube views in 24 hours, racking over 85 Mn views.

Tools to Unlock Your Peak Potential ๐Ÿ› ๏ธ

๐Ÿง‘โ€๐Ÿ’ป Never Jobless- Maximize your chances of getting interview calls with AI-powered LinkedIn messaging

โšก Notion AI- Your notes, on steroids. Unleash the potential of AI, inside Notion

๐Ÿ’ป Browse AI- Train a bot in minutes to extract and monitor data from any site

Growth Case Study ๐Ÿ“ˆ 

Domino's Tactics that Got Them 3500%+ Return on Spend

Here are 3 unique campaigns that gave Dominoโ€™s super high returns and recall.

1. In 2015, Twitter users could place a Domino's pizza order by tweeting a ๐Ÿ• emoji.

Dominoโ€™s then rolled out the "AnyWare" Campaign, enabling orders through voice/messaging platforms like Facebook Messenger, Instagram DM, and WhatsApp post their remarkable success with the twitter campaign.

๐Ÿ’ก๐‹๐ž๐ฌ๐ฌ๐จ๐ง: ๐Œ๐š๐ค๐ž ๐ข๐ญ ๐ฌ๐ฎ๐ฉ๐ž๐ซ ๐Ÿ๐ซ๐ข๐œ๐ญ๐ข๐จ๐ง๐ฅ๐ž๐ฌ๐ฌ ๐Ÿ๐จ๐ซ ๐ฎ๐ฌ๐ž๐ซ๐ฌ ๐ญ๐จ ๐›๐ฎ๐ฒ ๐Ÿ๐ซ๐จ๐ฆ ๐ฒ๐จ๐ฎ

2. On Valentineโ€™s Day 2018, Dominoโ€™s aimed to join the Tinder buzz.

They introduced the "Don Juan Bot" on Tinderโ€”a special profile users could match with. It offered fun pickup lines and assisted in pizza orders.
This campaign resulted in Dominoโ€™s achieving an incredible 35x return on their ad spend.

๐Ÿ’ก๐‹๐ž๐ฌ๐ฌ๐จ๐ง: ๐‘๐ข๐๐ž ๐จ๐ง ๐ญ๐ซ๐ž๐ง๐๐ฌ ๐š๐ง๐ ๐ฆ๐š๐ค๐ž ๐ข๐ญ ๐Ÿ๐ฎ๐ง

3. In 2018, Dominoโ€™s also launched "Paving For Pizza," allocating $100K to fix potholes in cities at ZERO cost.

The CEO showcased how potholes affected pizza delivery, then announced fixing potholes in the most-nominated cities. Within a week, Dominoโ€™s got 35K+ social media mentions and appeared on 37+ news channels.

๐Ÿ’ก๐‹๐ž๐ฌ๐ฌ๐จ๐ง: ๐Ž๐Ÿ๐Ÿ๐ž๐ซ ๐ฌ๐จ๐ฆ๐ž๐ญ๐ก๐ข๐ง๐  ๐จ๐Ÿ ๐ฏ๐š๐ฅ๐ฎ๐ž ๐Ÿ๐จ๐ซ ๐Ÿ๐ซ๐ž๐ž ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐ฒ๐จ๐ฎ ๐š๐ฌ๐ค ๐ญ๐จ ๐›๐ฎ๐ฒ

Meme Bytes ๐Ÿ˜‚


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