The Actionable Growth Tactic 🖥️
Build Custom AI Agents with GPT Builder
OpenAI's custom GPTs can help you build your own AI agents. By using Zapier & Actions, you can automate work across hundreds of apps.
Actions let you connect your custom GPT to external apps using APIs. For example, we can connect a GPT to Zapier to automate LinkedIn posting.
To add actions, first create a custom GPT. Then in Builder, head to "Add actions" and "Import from URL" to connect an API.
You can use Zapier to integrate 100+ apps. Make Zapier actions by linking your GPT and target apps.
Configure the Zap by connecting accounts, setting triggers, and naming it. Select "Have AI guess" for custom fields.
Paste the Zapier syntax under your GPT instructions to tell it how to use the Zap. Edit the actions to customize the rules with your Zap's name and URL.
Test that your GPT can authenticate and trigger the automated Zapier workflow.
With custom actions, your GPT agents can integrate and automate workflows with other apps seamlessly!
Become an AI Powered E-Com Business Owner
Starting an AI-powered e-commerce business can be an exciting venture for a newbie looking to generate atleast $10K / month if executed strategically.
Here's a step-by-step plan that blends e-commerce principles with AI tools and some uncommon tactics:
Step 1: Niche Selection and Market Research
Tool: Utilize tools like Trend Hunter or Google Trends for market research to identify trending niches. No-code platforms such as SurveyMonkey can help create surveys to gather insights from potential customers.
Uncommon Tactic: Look for micro-niches within larger markets. For instance, rather than selling generic fitness gear, focus on eco-friendly yoga mats for travelers or specialty cycling accessories.
Step 2: Setting Up Your Store
Tool: Platforms like Shopify or BigCommerce offer AI-powered tools for store setup, inventory management, and personalized product recommendations.
Uncommon Tactic: Implement AI chatbots using tools like Chatfuel or Zoho to guide customers through the buying process and provide support.
Step 3: Product Curation and AI-Powered Recommendations
Tool: Use AI-powered tools like Recombee to analyze customer behavior and suggest personalized product recommendations based on browsing history.
Uncommon Tactic: Implement a 'Try Before You Buy' AI feature using tools like ZigZag that enable customers to virtually try on clothing or visualize products in their home environment.
Step 4: AI-Driven Marketing and Customer Engagement
Tool: Leverage AI marketing tools like Albert or Acquisio for automated ad optimization, audience targeting, and personalized campaigns.
Uncommon Tactic: Experiment with AI-generated content using tools like Copy.ai or ShortlyAI for social media posts, blogs, etc.
Step 5: Streamlining Operations and Fulfillment
Tool: Utilize AI-powered inventory management tools like TradeGecko or inFlow to automate stock tracking, reorder points, and supplier communications.
Uncommon Tactic: Explore AI-driven pricing strategies using tools like RepricerExpress or Wiser to dynamically adjust prices based on market trends and competitor analysis.
Step 6: Customer Retention and Loyalty Programs
Tool: Implement AI chatbots for customer service and personalized loyalty programs using tools like Zendesk or Smile.io to incentivize repeat purchases.
Uncommon Tactic: Use AI-powered sentiment analysis tools like MonkeyLearn to understand customer feedback and refine your product offerings or services.
Step 7: Scaling and Optimization
Tool: Utilize AI analytics platforms like Google Analytics or Kissmetrics to track metrics, identify bottlenecks, and optimize conversion funnels.
Uncommon Tactic: Consider AI-driven dynamic pricing strategies or limited-time AI-generated offers to encourage boost sales.
How This Man Built a $20B+ Smartwatch Titan?
When Min Kao co-founded Garmin in 1989, he had an ambitious vision - bring GPS navigation to the masses. Early on, the U.S. Army became their first major client, buying pricey $2,500 GPS units. This gave Garmin crucial runway.
By 2000, Garmin hit $220M in sales by making GPS affordable for everyone. Their devices became must-have gadgets for drivers and outdoor enthusiasts.
But then the iPhone arrived in 2007, incorporating GPS and threatening Garmin’s business model. Revenue plunged as people turned to iPhone for navigation.
Garmin could have thrown in the towel. But they pivoted into fitness trackers, targeting athletes with advanced tracking capabilities.
Later when Apple Watch emerged, Garmin leaned into premium smartwatches costing $500+. This focus on high-end wearables established Garmin as the leader in that market.
Today, Garmin enjoys a $20B+ valuation by leveraging its sophisticated positioning tech across multiple verticals.
Here are the growth levers and strategies employed by Garmin:
Strategic Partnerships: Securing the US Army as the first major customer provided crucial support & validation for Garmin's GPS tech
Innovation in Accessibility: Despite the initial high cost of GPS units, Garmin worked on making GPS tech more accessible to the masses, which revolutionized navigation for everyday consumers.
Swift Adaptation to Market Shifts: When faced with the disruptive impact of the iPhone on their core business, Garmin swiftly pivoted its focus to unexplored markets, particularly fitness trackers, listening closely to the needs of their users, especially dedicated athletes.
Targeted Niche Audience: Rather than compete with Apple's broad consumer base, Garmin concentrated on a specific niche – catering to the needs of hardcore athletes by offering advanced tracking features and durability that set them apart.
Emphasis on High-End Smartwatches: Garmin strategically positioned itself as a leader in the high-end smartwatch market, developing watches priced over $500 that catered to consumers seeking advanced functionalities and durability for fitness.
Continuous Tech Advancements: Garmin’s commitment to tech innovation allowed them to differentiate themselves by continually enhancing their smartwatch features, particularly in GPS accuracy, and specialized activity tracking.
Customer-Driven Product Development: Listening to the feedback of their users, particularly runners and fitness enthusiasts, Garmin tailored its products to meet & exceed the demands of its core audience, fostering strong brand loyalty.
Transforming Crisis into Opportunity: Instead of succumbing to the threat posed by Apple, Garmin leveraged their expertise in GPS tech and adapted it to unexplored markets, turning adversity into a pathway for growth.
Kao's ability to recognize market shifts, pivot effectively, and maintain a focus on technological innovation played a pivotal role in Garmin's journey from a GPS-focused company to a leading force in the smartwatch industry.