Attention is the New Currency

October 16, 2024

In partnership with

The Growth Insight 🌱

Attention is the New Currency: How Content Marketers are Cashing In

Coders, watch out. There's a new sheriff in town, and they're armed with memes, not semicolons.

Well, times are changing. With AI tools like ChatGPT, Claude, Cursor, V0, etc. making it easier than ever to build websites and apps, the real magic now lies in grabbing people's attention.

Facebook page of an entrepreneur's social media on desktop and mobile.

Think about it: in a world where everyone's scrolling endlessly, how do you make someone stop and pay attention to your brand?

That's where content marketing comes in.

Take Duolingo, for example. They turned a language learning app into a TikTok sensation with their goofy owl mascot. Now they've got 12 million+ followers!

Or look at Notion - their community-driven content is so good, people are literally getting Notion tattoos. Talk about brand loyalty!

Companies using content marketing see upto 6x higher traffic.

So, what makes a great content marketer these days?

  1. They're master storytellers. They can explain complex ideas simply and persuasively.

  2. They're visually savvy. They know how to use images and videos to grab your attention.

  3. They understand psychology. They know exactly who they're talking to and how to get them hooked.

  4. They build communities. The best marketers create a two-way conversation with their audience.

  5. They're brand guardians. They know how to grow and protect a brand's image.

Here's the thing: you can have the best product in the world, but if no one knows about it, does it even matter?

That's why marketing is becoming more crucial than ever.

So, whether you're an entrepreneur, a job seeker, or just someone who wants to share their ideas, start thinking like a marketer. Learn how to tell your story, capture attention, and build a community around your ideas.

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What’s Up with Tech🖥️

AI's Crystal Ball 🔮 Anthropic's CEO predicts AI will outthink Nobel winners by 2026 and cure most diseases!

Apple's AI Reality Check 🍎 New study shows AI still can't truly reason - a single word change can flip its answers!

DIY Artificial Intelligence 🛠️ Intel's letting you build your own AI powerhouse at home, starting October 24th!

Brain Overload 🧠💥 DeepMind finds AI getting smarter, but still stumbles with information overload.

Tools to Unlock Your Peak Potential 🛠️

🗣️Meetingly- Summarize and extract insights from meetings

💬NVIDIA Chat with RTX- Personalize a GPT LLM connected to your specific content

💵Vault- Build custom payment flows in minutes and connect, process and send data

Stay with us for your weekly dose of tech innovation, wisdom, and growth.

Until next time!

Vansh